2010 CES Innovation Awards and Product Development
I am always inspired about who gets the coveted awards CES gives out to the most innovative products of 2010. This year is no exception. What these awards demonstrate is the variety of ways mature...
View ArticleWhat Apple’s New iPad Tells Us about Great Marketing
This week Apple announced their much-anticipated iPad, a tablet-like device which has been described as a supersized iPhone, a shrunk down (or new form factor) notebook, or a competitive product with...
View ArticleThe 6 Key Roles of Highly Successful Marketing Organizations
I am late with this blog post, but I wanted to take some time to think about and define essential elements and functions world class marketing organizations exhibit. I may be biased because of the...
View ArticleIs Pricing Your Friend or Foe (Part 1)?
Is Pricing Your Friend or Foe (Part 1)? Here is the scenario. It is the end of the quarter and your company is not making its numbers. With one month left in the quarter, your VP of Sales calls you up...
View ArticleIs Pricing Your Friend or Foe (Part 2)?
Is Pricing Your Friend or Foe (Part 2)? In the last blog entry, we examined the roles of commodity vs. differentiated products, elasticity of demand, and relative market share play in pricing...
View ArticleCompetitive Differentiation – Does Your Product Strategy Have a Halo?
Competitive Differentiation – Does Your Product Strategy Have a Halo? What do Mercedes-Benz, Hewlett-Packard, Virgin Air, and Sony all have in common? They all develop and launch halo products as a...
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ACOILUSD – The Best Total Customer Experience Model on the Planet – Really!...
Overview I want to devote this blog post to building and using a customer experience models as part of your overall marketing mix. If you have a new or mature business, developing and delivering great...
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ACOILUSD – The Best Total Customer Experience Model on the Planet – Really!...
Using the Model The principle behind using the model is that you identify and choose 1-3 key issues or opportunities that would improve the total customer experience across each phase of the model....
View Article6 Product Strategies to Accelerate Business Growth Today
6 Product Strategies to Accelerate Business Growth Today I want to devote this blog post to discuss alternative product strategies to accelerate business growth. Specifically, the 6 key product...
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Does A Retro Product Strategy Really Work?
DOES A RETRO PRODUCT STRATEGY REALLY WORK? Lately, I have been thinking about retro product strategies. You know, when companies maintain or introduce new products that are rooted in designs or use...
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